As the digital age has taken shape a newly empowered guest has evolved. In order to survive motel management must take these guests into account and provide them with enhanced experiences accordingly or face extinction. Their power certainly lies in the many ‘C’ words that the digital landscape we now live in has provided them.
Digital Darwinism is described by futurist and digital analyst Brian Solis as ‘the phenomenon where technology and society evolve faster than the organisation can adapt.
Change with the times or watch your bookings disappear
Many traditional businesses unable or unwilling to embrace the digital age have been either destroyed or disrupted as technology evolves. It is apparent only those who are asking themselves the question “how can we do this better?” will survive.
Motels embracing the digital tools used by the consumer during their decision-making journey are gaining online bookings whether direct from your website or other online booking agents.
So many small motels have websites, but a guest is unable to book on them. Many only have a “contact us” page, where the guest can leave their name, dates and contact details and is expected to sit and wait.
Guests today, are time poor, multi-tasking and require instantaneous results. Waiting for someone to call them or send an email back is now seen as a waste of time.
Guests want to book and book their accommodation now and not later in the day when you decide to call them or send them an email. They are equipped with their own technology and know how to use it. Today, guests are booking more online because they can achieve their desired result immediately. Once booked the confirmations flow through to the inbox, and everything is sorted in a few clicks.
Society is now mobile and we communicate with more and more people in more places in more ways.
Mobile phones have certainly made us more reachable at any time of the day or night not only making communicating with each other easier, they also give us another option to do more in our day to day life.
You no longer have to be in the “office” or at home in front of a computer to make a booking, you can be at the supermarket, kids school or cafe having lunch with friends the result is immediate
Are you keeping up with the changes? Are you making it easier for your potential guests to book in ways, and at times, they suit them? (more…)