Motel management must change to suit guests in today’s digital landscape

As the digital age has taken shape a newly empowered guest has evolved.  In order to survive motel management must take these guests into account and provide them with enhanced experiences accordingly or face extinction. Their power certainly lies in the many ‘C’ words that the digital landscape we now live in has provided them. Digital Darwinism is described by futurist and digital analyst Brian Solis as ‘the phenomenon where technology and society evolve faster than the organisation can adapt. […]