It is the business of sleep!
The business of sleep? So you have bought a motel or have owned/leased it for a while now… let me ask you a question!…Have you ever stayed in one of your own motel rooms? Well? Have you? After all, you are in the business of sleep so it is important to “test drive” what you are expecting your guests to experience. So on a scale of one to ten –
How do your motel beds rate for guest comfort?
How would you know if you haven’t spent a night in one or all of your motel rooms at some point and experience it as a guest? Sometimes you have to put yourself in your guest’s position and just have a try it out.
Both my husband and I have separately spent a night or two in each one of our motel rooms. Taking note of everything we experience e.g appearance, light, what the room looks like with all the lights are off while you’re lying in the bed? Any noises?
The following morning, we think about how we slept, and ask ourselves questions e.g was the bed comfortable? Are the curtains dark enough to block out any lights from outside? Are the bedside lamps within reach or do you have to stretch? Can you read by lamplight or not? Take note of what was you experienced and note any problems found. Can you fix it? Do you need a plan to increase or enhance guests comfort?
Adopt a rule of 3 for reviews, comments and feedback from guests–
If you have one comment, ok, so you just can’t please everyone if the same comment appears again – take notice and start to formulate a strategy. If the comment or issue gets mentioned for the third time, rule 3 comes into play. The rule is simple – fix it!
This strategy works! why? Because it provides a first-hand look at any problems that need to be addressed and lets you see, experience and rate your guests comfort personally. The importance of guests comfort should be on the mind of any manager/owner of a motel big or small, especially when you are in the business of sleep.